“At the University of Ghent (UGent) and the University Hospital of Ghent (UZ Gent), we had an innovative idea and the ambition to turn this idea into a sustainable business. PNO was asked to provide strategic advice to support our business ambitions, through the ‘Innovation intelligence’ service. At UGent & UZ Gent, we wanted to obtain an insight into the needs of the targeted market segments, as well as an overview of the potential competitors, and how they positioned themselves, in those market segments. To achieve this, PNO Consultants activated their extensive European network to bring us a detailed market analysis. The amount and the quality of data that was provided by PNO and their network was staggering. All the raw data, as well as the final advice was delivered in a professional, clear and structured manner. The delivered end result was truly hands-on, with very clear conclusions and suggestions. The final delivery was performed through an extensive Q&A session, which gave us the opportunity to have an in-depth discussion. Finally, the strategic advice that PNO Consultants provided, allowed us to make definitive conclusions about our business ambitions.”
